Power Branding: Leveraging the Success of the World’s Best Brands
Steve McKee
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.
年:
2014
出版社:
Macmillan
语言:
english
页:
256
ISBN 10:
1137278846
ISBN 13:
9781137278845
文件:
EPUB, 286 KB
IPFS:
,
english, 2014
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